We are a third-generation family business, locally owned and operated in the heart of New Plymouth City in New Zealand. Our store on 44 Devon Street East was opened by Doug Butcher in 1933, which makes us one of New Zealand's oldest and most reputable jewellery businesses. Current owner, Peter Merson - grandson of Doug - is a qualified watchmaker, who also has an extensive knowledge of the jewellery trade.


We are proud stockists of a wide range of New Zealand Brands, including Karen Walker, Meadowlark, Stolen Girlfriends Club, Stow Lockets and Boh Runga to name a few. We also stock a variety of Watch Brands such as Swiss-Made Roamer, Citizen Eco-Drives, Nixon, Daniel Wellington and Casio.


We offer a range of services in-store including watch and jewellery repairs, pearl threading, valuations and watch battery replacement. We also buy scrap gold.


Our experienced staff can help you to choose the right combination of quality and value in all your jewellery purchases. Let us help you find your perfect Diamond Ring, Watch or Designer Jewellery piece today.


Please note we have a small selection of collections available online - to view full collections please visit us in-store or inquire through our contact page.


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Centrally located in New Plymouth on the hill, 44 Devon Street East.